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September 10, 2007
Conquering Canada, with coffee and donuts
From this weekend’s NY Times:
OAKVILLE, Ontario — Tim Hortons conquered Canada long ago. The doughnut chain boasts one outlet for every 12,700 Canadians — by comparison, one McDonald’s exists in the United States for every 21,000 Americans and one Dunkin’ Donuts for every 56,000 Americans.
A survey this summer by a group promoting Canadian historical literacy found that 40 percent of Canadians under 34 consider Tim Hortons’ miniature doughnuts, the Timbits, a national symbol.
Tim’s, as it is affectionately known, sells 78 percent of the nonsupermarket coffee and baked goods sold in Canada.
Posted by pwmartin at September 10, 2007 10:39 AM
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